Your Marketing Plan
Fishing where the fish are...
Many options and opportunities exist within the marketing arena, and so for your marketing budget to be allocated most cost effectively it is really important to make good choices around the media you plan to use.
Different media works significantly more effectively for various markets, and so a carefully constructed marketing plan will not only save otherwise potentially wasted marketing spend, but will assist in focusing the message in the most effective areas to drive increased business.
A good marketing plan includes but is not limited to:
Potential media channels available to business owners include:
With such a wealth of potential media to choose from, it is evident that expertise in this area can save a lot of wasted marketing spend - contact us today to chat about the possibilities for your business.
Many options and opportunities exist within the marketing arena, and so for your marketing budget to be allocated most cost effectively it is really important to make good choices around the media you plan to use.
Different media works significantly more effectively for various markets, and so a carefully constructed marketing plan will not only save otherwise potentially wasted marketing spend, but will assist in focusing the message in the most effective areas to drive increased business.
A good marketing plan includes but is not limited to:
- the focus of the campaign: brand orientation, product orientation, or both
- the actual products or services to be advertised and promoted
- a specific marketing budget, broken down into cost per sale vs media spend
- evaluation of effectiveness: how will campaigns be benchmarked and measured
- timeframe: it encompasses a specific timeframe of months or weeks
Potential media channels available to business owners include:
- traditional print advertising: newspaper ads, magazine ads (trade and popular titles), specialist publications
- traditional “below the line” items: brochures, leaflets, booklets, etc
- mass media: billboards, television, radio, cinema
- sponsorships / expos / fairs / contests & competitions / sales aids
- response driven marketing: CRM and direct mail pieces
- online advertising: web banner ads, adwords, reciprocal links, social media
With such a wealth of potential media to choose from, it is evident that expertise in this area can save a lot of wasted marketing spend - contact us today to chat about the possibilities for your business.
